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The challenge
REED needed to engage with senior HR professionals and prove its expertise regarding new parental leave legislation. The content had to be created by industry experts, be accessible to those new to the subject but informative enough to engage several leading industry professionals.

The Content Cloud® solution
Content Cloud® was used to commission specialist HR and economics writers as well as illustrators and animators. The first burst of activity included eight infographics, 14 articles and one animation. Half of this content was delivered within three days.
"Within less than three days we have been able to deliver real-time content, something previously not attempted"
Catherine Maskell, head of marketing at REED
Nuffield Health

The challenge
Nuffield Health needed to improve its digital content production for a large-scale, employee and customer engagement push. As a healthcare provider its content has to provide relevant, qualified and trustworthy advice.

The Content Cloud® solution
The first project was for nine short videos to mark Breast Cancer Awareness Month for employees. On Content Cloud's marketplace they found a video production company able to deliver the project within budget and to tight deadlines. The end product surpassed the client's already high expectations.

The success of this first project led to a further 39 videos being commissioned within two months. Many of the videos were published alongside blogs written by a specialist health journalist also commissioned through Content Cloud®.